Visualfusion.Biz

Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some choose the latter. They believe the knowledge to rank a website is now mainstream enough that anybody can do it. A couple of interns would have no problem fixing title tags on a website, but unfortunately for that company, search engine marketing has advanced beyond title and description tags.

It is great news that many companies are seeing value in SEO and SEM. It makes it easier for companies like SEO.com to persuade people to let us do what works. But the basic nature of some SEO services has led some to question whether or not the investment is worth it. It is tempting to view SEO as simply a task that once achieved by a first page ranking can be eliminated or at least outsourced for cheap.

So why is this misguided thinking?

SEO has become something much bigger than most people realize. This is why some use the term ‘SEM’ (search engine marketing), or ‘online marketing’, instead of SEO. SEO plays a very important part in what we do, but when you take into account our people who run PPC campaigns for clients, optimize site layouts for better conversion rates, re-design websites for better usability, and whatever else we do, you have something resembling a full-service web marketing firm.