August 28, 2009
The Basics of Optimization
Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:
Tip 1—Don’t be too quick to change domain names. Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.
Tip 2—Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your users—you’ll create a better site the engines will like.
Tip 3—Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use.
Tip 4—Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones].” If possible, use keyword phrases as your navigation words.
Tip 5—Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it.
• Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.
• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.
• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.
Tip 6—Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.
Tip 7—Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.
Tip 8—Incorporate your keyword phrases into each page’s unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.
Tip 9—Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.
Tip 10—Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.”
August 15, 2009
Online Business Opportunities are available to anyone with the DESIRE to Make Money Online. Whether you’ve given it much thought or not, there are an extreme number of online business opportunities for would be entrepreneurs. Either way these online business opportunities are open to anyone with the desire to succeed. Once the online business opportunities are clear and related web applications have been fully specified, they need to be build.
Build A Website That Works…
Establish whether you will have your own website on your own domain. Every website starts with a good name and web address; online stores are no different. This is a very important factor as it is the only way you will have total control of your own work at home online business and be able to add and make changes to your website and optimize it for the search engines with your chosen keywords. Your website must be optimized and competently submitted to both the major directories and the search engines on a regular basis.
While you could design your own website, it’s best to recruit a web designer who understands the aesthetics and functionality that make online stores successful. With a mentor, you can follow a proven system and what other people have done successfully to take the correct actions in your work from your home and don’t have to reinvent the wheel as you work from home on the internet. A website is a great marketing tool to showcase your skills and expertise.
Effective Internet Marketing Strategy
Do you want to have your own internet business and make internet money. Then you need to know about how to put together an effective internet marketing strategy. Then you need to know about international internet marketing and how it is important to your business no matter where you live. Most people starting out in any business struggle for months, maybe years, trying to find their marketing niche. In most cases, they involve some sort of affiliate marketing, which means you’re earning commissionson sales of other people’s products.
Personally, I think that affiliate marketing is the best starting point for most people, since there are no worries over product creation, inventory, order fulfillment, credit card processing, or answering tons of e-mail. The affiliate gets to focus on the two cornerstones of online marketing — learning to write compelling, honest sales copy, and learning how to generate qualified traffic to a web site. Whether you’ll make any money at all depends on how much time and effort you put into marketing and getting traffic to your web site.
Content Rich Website
The most important of all internet marketing strategies is having a content rich website that delivers relevant information. With your content website you write about your theme and include links to further information sites and links to your primary product, and any affiliate programs e books, software or hardware products usually in keeping with your website theme.
As well as search engines, searchers love relevant content websites and if your information is valuable, visitors will return and may elect to subscribe to your newsletter or e zine. One particular content category that I think has a tremendous amount of value is to incorporate a guest columnist into your site. If your website is rich in great contents and you want to earn more profit, why not get into the Google Ad sense program as well. By now, we all are aware that having rich content on our websites is one of the keys to achieving a good search engine ranking.
Google AdSense Gets The Gold Star For Passive Income
A Web site, when properly built, is the ultimate niche business-building vehicle. Thanks to Google AdSense, you never even need to deal with customers. Thanks to Site Build It!, you can now publish a high-quality information site that attracts hundreds, then thousands, of targeted visitors per day, people who click on your Google AdSense ads and earn you substantial income. Yes…. Ad-sense primes your monetization pump like no other option…
* It’s low maintenance — no products to ship, no customer transactions to deal with, etc.Google provides the ads and the guidance on how to easily insert them on your site.
* Forget banners. Google outperforms them. Contextual ads rule!
* Ad networks? Not worth the bother.
* Blend in a few well-chosen affiliate programs and it’s passive income at its best!
You provide the relevant “real” content and AdSense compensates your efforts.
Conclusion
Your goal will be to make money with your work at home online business opportunity so it is really important that you are comfortable with the actual business, the products, the compensation plan, the payment system, the training system, the support structure and that you are able to be in control of your own work at home online business. The method of payment and the payment processor used are also important factors to take into consideration, because once again you may live in a country where you are not able to make use of the options provided. For example if the method of payment is through PayPal you need to check that your country is listed not only under the option of being able to receive money but also of being able to withdraw it.